Houjou Tsuchi Ningyo are clay dolls from the Houjou region in Ehime Prefecture. These dolls are known for their simple yet charming designs, often featuring bold colors and rustic details. Typically depicting animals, gods, and folklore characters, Houjou Tsuchi Ningyo are crafted from local clay and hand-painted by skilled artisans. The dolls are deeply rooted in regional traditions and are often associated with festivals and local celebrations, symbolizing good fortune and cultural heritage.